An economic and cultural revolution has shaken the photobook world
in the last five years: self-publishing. An army of photographers
operating as publishers have had an instrumental role in today's
photobook renaissance. This book offers a do-it-yourself manual and
a survey of key examples of self-published success stories, as well
as a self-publishing manifesto and list of resources. The manual
portion of this volume offers insight, advice, and rudimentary
how-tos for the photographer interested in self-publishing. The
survey offers an overview of the contemporary self-publishing
landscape and includes a contribution by the Museum of Modern Art's
art librarian and bibliographer David Senior, which grounds today's
activities in a legacy of artists' books and collectives. The case
studies themselves will each illustrate a particular theme and
genre of self-publishing (such as diary, documentary, or conceptual
object), and will be accompanied by personal testimonies from the
artists who created them. Author Bruno Ceschel, founder of the Self
Publish, Be Happy organization, provides a rallying cry for all
those involved in the contemporary photobook revolution-a moment in
which the photobook, in all its infinitesimal manifestations, has
never before been so omnipresent in our cultural landscape, nor so
critical to the photographer's practice. Self Publish, Be Happy,
founded by Bruno Ceschel in 2010, collects, studies, and celebrates
self-published photobooks through an ongoing program of workshops,
live events, and on/ offline projects. Its London-based collection
contains more than two thousand publications. Self Publish, Be
Happy is the physical manifestation of a worldwide online community
formed of a new, ever-evolving generation of young artists, who
experiment, stretch, and play with the medium of photography.
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