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Overcoming Overtourism - Creating Revived Originals (Paperback, 1st ed. 2021)
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Overcoming Overtourism - Creating Revived Originals (Paperback, 1st ed. 2021)
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Cultural Overtourism is a comparatively new term, and refers to
historical sites, museums and places that are extremely crowded by
tourists; hence, a type of tourism that has negative effects on
both the cultural sites and the people who live there. This problem
has sparked more and more protests. Accordingly, many cultural
institutions and cities are now taking measures to limit the flow
of tourists. In this book, Bruno S. Frey - a renowned and
frequently cited economist - suggests, on the contrary, an
extension of the supply of cultural sites in the form of "Revived
Originals". By this he means the erection of identical replicas of
the most important buildings at a suitable nearby location. In
addition, digital information technologies (augmented and virtual
reality including holograms) can be used to immerse visitors in the
history and culture of the newly established sites, while adjacent
hotels, restaurants and shops provide the necessary accompanying
infrastructure. In this way, the flow of tourists can be
distributed between the original site and the Revived Original.
This book outlines the "Revived Originals" concept, discusses the
organisational and economic challenges it entails, and contrasts it
with existing Disneyland concepts. Especially for families with
children or people who have little interest in culture - i.e., for
the majority of visitors - these places can be very attractive.
This book will appeal to anyone interested in alternative forms of
tourism, as well as political and administrative decision-makers
looking for new solutions to cultural overtourism.
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