Social psychology is the scientific study of how the thoughts,
feelings, and behaviors of individuals are influenced by the
actual, imagined, and implied presence of others. In this
definition, scientific refers to the empirical investigation using
the scientific method, while the terms thoughts, feelings, and
behaviors refer to the psychological variables that can be measured
in humans. Moreover, the notion that the presence of others may be
imagined or implied suggests that humans are malleable to social
influences even when alone, such as when watching videos or quietly
appreciating art. In such situations, people can be influenced to
follow internalized cultural norms. Social psychology deals with
social influence, social perception, and social interaction. The
research in this field deals with what shapes our attitudes and how
we develop prejudice. The Handbook of Research on Applied Social
Psychology in Multiculturalism explores social psychology within
the context of multiculturalism and the way society deals with
cultural diversity at national and community levels. It will cover
major topics of social psychology such as group behavior, social
perception, leadership, non-verbal behavior, conformity,
aggression, and prejudice. This book will deal with social
psychology with a direct focus on how different cultures can
coexist peacefully by preserving, respecting, and even encouraging
cultural diversity, along with a focus on the psychology that is
hindering these efforts. This book is essential for researchers in
social psychology and the social sciences, activists,
psychologists, practitioners, researchers, academicians, and
students interested in how social psychology interacts with
multiculturalism.
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