Growth is the key goal of management. It's not just an indicator
of a company's performance, but also the basis for its future
success. But growth doesn't just mean getting bigger a " it also
means getting better. In other words, growth must be profitable,
otherwise it destroys the company's value long term. And this is
not the only challenge. Growth must also be made continuous. The
traditional V-curve paradigm (first downsize, then grow) no longer
applies. Today, companies must follow a parallel strategy of growth
coupled with reorganization, in the sense of permanently increasing
efficiency.
In Making Growth Work it is shown how companies can grow
successfully in the long term. The authors present the results of
extensive studies carried out by Roland Berger Strategy Consultants
on the subject of corporate growth and use them as a basis to
develop new concepts for sustainable profitable growth.
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