Pedestrian variations on a theme that Nanus (The Leader's Edge,
1989; coauthor, Leaders, 1985) has played before, albeit to no
great effect. This time around, Nanus (Management/USC) focuses on
an attractive, credible, and realizable sense of future direction
as applied to organizational, institutional, and political
governance. In a by-the-numbers format (that has all the earmarks -
and appeal - of a lesson plan), he provides would-be pace-setters
pointers on formulating visions appropriate to their milieus, plus
guidance on how such results-oriented agendas differ from goals,
missions, and strategies. Getting down to business, Nanus then
draws on the experience of a commercial enterprise (in this case, a
pet-food manufacturer owned by a conglomerate) to offer tips on
auditing, developing, understanding the implications of - and
otherwise adapting one's chosen vision to - marketplace or
divergent realities. Covered as well are the exigencies of
providing for contingencies, enlisting the support of variant
constituencies, and periodic renewal. Nanus next addresses the ins
and outs of putting theory into practice in real-world contexts,
and, in a concluding chapter, he tries to illustrate how his
general-purpose precepts might be employed to advantage by those
charged with running government agencies. A largely routine,
essentially redundant primer on productive and prescient
stewardship. (Kirkus Reviews)
Warren Bennis writes,the book
fills me with equal amounts of admiration and envy. For the first time ever, Nanus defines for us what 'the vision thing' is all about.Successful leaders know that nothing drives an organization like an attractive, worthwhile, achievable vision for the future. Leadership expert and best-selling author Burt Nanus finally shows why vision is the key to leadership and demonstrates how any leader can use a logical, step-by-step process to create and implement a powerful new sense of direction in his or her organization.
Designed for individual leaders to develop their own vision statement, this book guides readers through the mechanics of forming a vision, guidelines for developing the scope of the vision, and processes for implementing that vision.
Visionary Leadership is an indispensable guide for leaders at all levels, from top executives to heads of divisions and departments, from large corporations to small businesses, from manufacturing and service organizations to government and nonprofit institutions.
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