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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Researching Interactive Communication Behavior - A Sourcebook of Methods and Measures (Paperback)
Loot Price: R4,071
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Researching Interactive Communication Behavior - A Sourcebook of Methods and Measures (Paperback)
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A Comprehensive Guide to Studying and Interpreting Communication
Interaction This practical book provides students and experienced
researchers with tools for studying communication behaviors through
direct observation. The sourcebook provides sound coverage of both
cutting-edge and well-established systems, measurements, and
procedures, as well as detailed information on measurement
selection, coding, reliability assessment, and analysis. In
addition to offering theoretical discussions from leading
researchers in the field, each chapter also focuses on how to apply
systems and principles in conducting actual original research and
uses examples and exemplars to help readers understand and apply
the methods.
General
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