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Books > Business & Economics > Business & management > E-commerce

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Fundamentals of e-marketing (Paperback) Loot Price: R341
Discovery Miles 3 410
You Save: R70 (17%)

Fundamentals of e-marketing (Paperback)

C. Bothma, Japie Swanepoel

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List price R411 Loot Price R341 Discovery Miles 3 410 You Save R70 (17%)

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Whether you work in a small or large firm, Fundamentals of e-marketing will provide you with what you need to know to take advantage of the ever-expanding e-marketspace. Key features: The context of marketing; websites as a marketing tool; banner advertising; search engine marketing; blogs; affiliate marketing; viral marketing; social media marketing; mobile marketing; e-marketing strategies.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: March 2013
Authors: C. Bothma • Japie Swanepoel
Dimensions: 215 x 168 x 14mm (L x W x T)
Format: Paperback
Pages: 206
ISBN-13: 978-0-7021-9802-1
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > UNISA > Marketing
Books > Business & Economics > Promotions
LSN: 0-7021-9802-1
Barcode: 9780702198021
Course Code: MNM1521 • PEMK018 • PEMK029 • PEMK03A • PEMK04B

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