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Organizational Rhetoric - Resistance and Domination (Paperback)
Loot Price: R491
Discovery Miles 4 910
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Organizational Rhetoric - Resistance and Domination (Paperback)
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Loot Price R491
Discovery Miles 4 910
Expected to ship within 12 - 17 working days
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Why do citizens demand that their political systems be democratic,
but tolerate autocratic rule within their organizations? Why do
governments spend trillions to aid corporations in spite of intense
opposition by the vast majority of their citizens? Why do most
people accept cultural myths about economies and organizations in
spite of contradictory evidence, while others resist them? This
book argues that the answers lie in the power of organizational
rhetoric--the strategic use of symbols to manipulate popular
opinion and political power. Organizational Rhetoric examines the
mythical systems that underlie corporate influence and explains how
corporate rhetors use these mythologies to create and sustain
preferential public policies and favorable images. Each chapter
also examines resistance to these mythologies, and concludes with
an illustrative case study. This accessible and engaging book asks
readers to think carefully and critically about domination and
resistance. Moreover, it engages them in an analysis of how their
own practices contribute to underlying structures and ideologies,
and how their actions could contribute to change.
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