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Books > Business & Economics > Business & management
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Social Media, Sociality, and Survey Research (Paperback)
Loot Price: R2,067
Discovery Miles 20 670
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Social Media, Sociality, and Survey Research (Paperback)
Expected to ship within 10 - 15 working days
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Provides the knowledge and tools needed for the future of survey
research The survey research discipline faces unprecedented
challenges, such as falling response rates, inadequate sampling
frames, and antiquated approaches and tools. Addressing this
changing landscape, Social Media, Sociality, and Survey Research
introduces readers to a multitude of new techniques in data
collection in one of the fastest developing areas of survey
research. The book is organized around the central idea of a
"sociality hierarchy" in social media interactions, comprised of
three levels: broadcast, conversational, and community based.
Social Media, Sociality, and Survey Research offers balanced
coverage of the theory and practice of traditional survey research,
while providing a conceptual framework for the opportunities social
media platforms allow. Demonstrating varying perspectives and
approaches to working with social media, the book features: New
ways to approach data collection using platforms such as Facebook
and Twitter Alternate methods for reaching out to interview
subjects Design features that encourage participation with
engaging, interactive surveys Social Media, Sociality, and Survey
Research is an important resource for survey researchers, market
researchers, and practitioners who collect and analyze data in
order to identify trends and draw reliable conclusions in the areas
of business, sociology, psychology, and population studies. The
book is also a useful text for upper-undergraduate and
graduate-level courses on survey methodology and market research.
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