The Multinational Mission, based on six years of research utilizing
internal company documents and interviews with over 500 top
executives in more than twenty global firms provides an explicit
logic and a basis for top management to act. Using a comprehensive
training framework called a responsiveness-integration grid authors
C.K. Prahalad and Yves L. Doz show step by step how to formulate
and implement strategic decisions that provide a winning innovative
approach.
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