The Cambridge Handbook of Consumer Psychology (Paperback, 2nd Revised edition)

In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Cambridge Handbooks in Psychology
Release date:	March 2023
Editors:	Cait Lamberton • Derek D. Rucker • Stephen A. Spiller
Dimensions:	254mm (L)
Format:	Paperback - Trade
Pages:	800
Edition:	2nd Revised edition
ISBN-13:	978-1-00-924396-4
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-00-924396-9
Barcode:	9781009243964

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