A timely look at effective use of social network analysis within
the telecommunications industry to boost customer relationships
The key to any successful company is the relationship that it
builds with its customers. This book shows how social network
analysis, analytics, and marketing knowledge can be combined to
create a positive customer experience within the telecommunications
industry.Reveals how telecommunications companies can effectively
enhance their relationships with customersProvides the groundwork
for defining social network analysisDefines the tools that can be
used to address social network problems
A must-read for any professionals eager to distinguish their
products in the marketplace, this book shows you how to get it done
right, with social network analysis.
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