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The Routledge Handbook of Multimodal Analysis (Paperback)
Loot Price: R1,878
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The Routledge Handbook of Multimodal Analysis (Paperback)
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Multimodality is an innovative approach to representation,
communication and interaction which looks beyond language to
investigate the multitude of ways we communicate: through images,
sound and music to gestures, body posture and the use of space. The
Routledge Handbook of Multimodal Analysis is the first
comprehensive 'research tool kit' for multimodal analysis, with 22
chapters written by leading figures in the field on a wide range of
theoretical and methodological issues. It clarifies terms and
concepts, synthesizes the key literature with in-depth exploration
and illustrative analysis, and tackles challenging methodological
issues. The Handbook includes chapters on key factors for
Multimodality such as technology, culture, notions of identity and
macro issues such as literacy policy. The handbook takes a broad
look at multimodality and engages with how a variety of other
theoretical approaches have looked at multimodal communication and
representation, including visual studies, anthropology,
conversation analysis, socio-cultural theory, socio-linguistics and
new literacy studies. Detailed multimodal analysis case studies are
also included, along with an extensive glossary of key terms, to
support those new to multimodality and allow those already engaged
in multimodal research to explore the fundamentals further. The
Routledge Handbook of Multimodal Analysis is essential reading for
undergraduate and postgraduate students as well as researchers
involved in the study of multimodal communication.
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