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Fumo - Italy's Love Affair with the Cigarette (Paperback)
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Fumo - Italy's Love Affair with the Cigarette (Paperback)
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For over a century, Italy has had a love affair with the cigarette.
Perhaps no consumer item better symbolizes the economic, political,
social, and cultural dimensions of contemporary Italian history.
Starting around 1900, the new and popular cigarette spread down the
social hierarchy and eventually, during the 1960s, across the
gender divide. For much of the century, cigarette consumption was
an index of economic well-being and of modernism. Only at the end
of the century did its meaning change as Italy achieved economic
parity with other Western powers and entered into the antismoking
era. Drawing on film, literature, and the popular press, Carl Ipsen
offers a view of the "cigarette century" in Italy, from the 1870s
to the ban on public smoking in 2005. He traces important links
between smoking and imperialism, world wars, Fascism, and the
protest movements of the 1970s. In considering this grand survey of
the cigarette, Fumo tells a much larger story about the
socio-economic history of a society known for its casual attitude
toward risk and a penchant for la dolce vita.
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