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Us Public Diplomacy in Socialist Yugoslavia, 1950-70 - Soft Culture, Cold Partners (Hardcover)
Loot Price: R2,489
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Us Public Diplomacy in Socialist Yugoslavia, 1950-70 - Soft Culture, Cold Partners (Hardcover)
Series: Key Studies in Diplomacy
Expected to ship within 10 - 15 working days
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Representing the first comprehensive account of the public and
cultural diplomacy campaigns carried out by the United States in
Yugoslavia during the height of the Cold War, this book examines
the political role of culture in US-Yugoslav bilateral relations
and the fluid links between information and propaganda. Tito and
his Party allowed the United States Information Agency and the
State Department's cultural programmes to enter Yugoslavia,
liberated from Soviet control, open cultural centres and pavilions
at its main fairs, broadcast the Voice of America, and have
American artists tour the country. The exchange of intellectual and
political personnel helped foster the US-Yugoslav relationship, yet
it posed severe ideological challenges for both Yugoslavia and the
United States. By providing new insights into porous borders
between freedom and coercion in Tito's regime, this volume shows
how public diplomacy acted as an external input for Yugoslav
liberalisation and dissident movements. Building on extensive
archival research and interviews, Carla Konta analyses the fluid
links between information and propaganda, and the unintended
effects that propaganda can produce beyond the control of producers
and receivers. -- .
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