The theory of the firm and transaction cost analysis provide the
starting point of this institutional study of business co-operation
in the aftermath of World War Two. It is suggested that the market
is an institution which is subject to the visible hand of business.
The aim of business in this process is to control information flows
and reduce uncertainty. Utilising business history case studies, of
the oil industry., the electrical engineering industry and the
grocery retailing trade the book shows how firms aim to create
market governance procedures in order to alter the structure of the
market. The study finds that inter-firm co-operation is central to
understanding the development of markets and that co- operation is
a dynamic process, which responds to changes in market conditions
and government competition policy. The study concludes that firms
are not primarily transaction cost minimisers but are maximisers of
market power. This book will be useful to researchers and students
interested in business management and strategy or industrial
economics
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