The supply chain is at the heart of every successful business
organization's decision-making process. This textbook explains how
to create a winning supply chain management strategy by
spotlighting how senior executives in European and US companies
have turned their supply chains into strategic weapons designed to
convert threats, risks and outside pressures into competitive
advantages. Strategic Supply Chain Management contains twenty
real-world cases, all of which have been field researched by a top
author team and tested out in the classroom. Each case adopts an
executive leadership perspective to illuminate the real dilemmas
faced by managers. The authors draw on their extensive classroom
and industry experience to ensure that the writing style is geared
towards an executive education readership. This elite case package
will provide a complete teaching resource and authentic learning
experience for MBA and executive education classes in Supply Chain
Management throughout the world.
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