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Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (Paperback)
Loot Price: R4,219
Discovery Miles 42 190
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Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (Paperback)
Expected to ship within 10 - 15 working days
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Total price: R4,239
Discovery Miles: 42 390
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The decisions a corporation makes affect more than just its
stakeholders, for they can have wide social, environmental, and
economic consequences. The relationship between marketing and
corporate social responsibility is important to facing these
consequences and providing organizational success. Strategic
marketing is a tool that can help to defuse tension between
companies and their wider stakeholders as well as fend off
criticism. Corporate Social Responsibility and Strategic Market
Positioning for Organizational Success is a critical scholarly
resource that explores different approaches to understanding the
nexus between business, marketing, technology, education,
engagement, and sustainability. Featuring research on topics such
as business strategy, marketing strategies, and organizational
culture, this book is ideally designed for business managers and
practitioners, commercial and corporate organizations, researchers,
and academicians seeking coverage on the strategic importance of
corporate social responsibility and marketing for commercial
success.
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