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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works
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Research Handbook on Digital Strategy (Hardcover)
Loot Price: R6,035
Discovery Miles 60 350
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Research Handbook on Digital Strategy (Hardcover)
Series: Research Handbooks in Business and Management series
Expected to ship within 12 - 17 working days
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This state-of-the-art Research Handbook presents a comprehensive
overview of the key strategic challenges that firms face when
dealing with digital markets, platforms, and products and services,
from old strategy questions in need of different solutions to
entirely novel issues posed by the new competitive digital context.
Bringing together contributions from international experts in
digital strategy, the Research Handbook depicts the contours of the
major threads of investigation that shape the digital
transformation process at firm, platform, market, and industry
levels. Chapters explore the fundamentals of digital strategy and
digitization, the design of digital organizational architectures,
how value is created and captured through data strategies, and the
manifold challenges that firms face in the digital era. From the
impact of Big Data analytics and AI on management thinking and
practice to the nature of digital competition and user engagement
on social media platforms, the Research Handbook takes stock of
emerging issues and advancements in digital strategy research and
ultimately considers how future digital strategy frameworks might
be cultivated. This timely Research Handbook will be an invaluable
tool for students and scholars of strategic management,
international management, entrepreneurship, and technology and
innovation management. Its discussion of how digital strategy
relates to traditional strategy frameworks will also benefit
executives, entrepreneurs, and consultants with an interest in
better understanding the state of the art of digital strategy.
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