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Advertising and Public Relations Law (Paperback, 3rd edition)
Loot Price: R2,413
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Advertising and Public Relations Law (Paperback, 3rd edition)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Addressing a critical need, Advertising and Public Relations Law
explores the issues and ideas that affect the regulation of
advertising and public relations speech, some of the most dynamic
and prevalent areas of professional communications today. This
updated third edition explores the categorization of different
kinds of speech and their varying levels of First Amendment
protection as well as common areas of litigation for communicators
such as defamation, invasion of privacy, and copyright and
trademark infringement. Features of this edition include: A new
chapter on Internet-related laws affecting advertising and public
relations speech. History and background of major legal theories
affecting professional communicators. Extended excerpts from major
court decisions. Overviews of relevant federal and state regulatory
schemes, including those promulgated and enforced by the FTC, FCC,
FDA and others. Appendices providing a legal glossary, a chart of
the judicial system, sample model releases and copyright agreement
forms. The volume is developed for upper-level undergraduate and
graduate students in media, advertising and public relations law or
regulation courses. It also serves as an essential reference for
advertising and public relations practitioners.
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