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Hersteller- Und Handelsmarken Im Kaufentscheidungsprozess (German, Paperback, 2008 ed.) Loot Price: R2,066
Discovery Miles 20 660
Repayment Terms: R194 pm x 12*
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Hersteller- Und Handelsmarken Im Kaufentscheidungsprozess (German, Paperback, 2008 ed.): Carola Weise

Hersteller- Und Handelsmarken Im Kaufentscheidungsprozess (German, Paperback, 2008 ed.)

Carola Weise; Foreword by Prof Dr Ralph Berndt

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Loot Price R2,066 Discovery Miles 20 660 | Repayment Terms: R194 pm x 12*

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Carola Weise analysiert die Faktoren, die die Attraktivitat der Marken beeinflussen. Hierzu entwickelt sie ein Modell des Kaufentscheidungsprozesses fur kurzlebige Konsumguter. Mit Hilfe der Kausalanalyse zeigt die Autorin auf, welche Kriterien auf dieser Basis in die Kaufentscheidung einfliessen, um die zur Wahl stehenden Hersteller- und Handelsmarken zu bewerten."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: September 2008
First published: September 2008
Authors: Carola Weise
Foreword by: Prof Dr Ralph Berndt
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback - Trade
Pages: 350
Edition: 2008 ed.
ISBN-13: 978-3-8349-1062-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1062-7
Barcode: 9783834910622

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