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Aquaculture Businesses - A Practical Guide to Economics and Marketing (Hardcover)
Loot Price: R2,484
Discovery Miles 24 840
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Aquaculture Businesses - A Practical Guide to Economics and Marketing (Hardcover)
Expected to ship within 9 - 15 working days
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This exciting new book provides practical guidance and advice for
individuals who are seeking to manage and develop a successful
aquaculture business. Starting with an overview of the types of
challenges faced by managers of aquaculture businesses, the book
then presents and contrasts the differences in challenges faced by
new, start-up businesses and those that have been in business for
many years. The book includes step-by-step guidance on how to find
key markets, locate customers and determine their preferences, how
to develop estimates of capital requirements for land, construction
of buildings and production facilities, and to purchase equipment.
Guidance is given to the reader on practical aspects of developing
a financing plan, including the key financial statements that show
early indication of potential problems. Comprehensive coverage is
also provided of the various types of permits and regulations, as
well as the magnitude of costs and delays that can occur for an
aquaculture business to be in compliance. Finally, advice is given
on keeping an eye on emerging trends, signs of changing consumer
preferences and demand, and external threats and opportunities.
Written by Carole Engle, known and respected worldwide, Aquaculture
Businesses is an essential internationally-applicable resource for
aquaculture entrepreneurs and business men and women who are the
management-level decision makers for new start-up businesses, as
well as for existing businesses that need to continue to grow and
change with market dynamics. All aquaculture farm owners, and
suppliers to the industry, should have this excellent resource to
hand. Libraries in all universities and research establishments
where aquaculture, business studies, economics or marketing are
studied and taught should have copies of this book on their
shelves.
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