Discourse on small business start-up in the UK, advanced by the
British government and other agencies, is one of encouraging
enterprise, innovation and entrepreneurship. This is especially the
case with respect to women. It is however suggested that men are
around two and a half times more likely to be entrepreneurs than
women (UK Global Entrepreneurship Report, 2006). Women are
presented as reluctant entrepreneurs, yet many women dream of
starting-up either as a means to combine work and family life or as
an escape from being organised by others. This study explores the
process of start-up through ethnography and interview data and
posits that it is in the stages before business begins that
start-up becomes problematic for women. The cumulative effects of
seemingly unimportant but negative everyday exchanges erode women's
will to start. These exchanges range from women's business not
being taken seriously and masculine symbolism in the self-
employment agency, to the emotional labour (Hochschild, 1993) or
harmonising in the home demanded by family and friends. Women's
business only becomes possible in carnivalesque spaces as a
transgressive act.
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