This guide is about making connections and making money. There are
three major components that need to be considered when taking your
business and marketing plans online: 1.Benchmarking your current
business so that you have a baseline from which to be able to
measure your success. 2.Making sure you have a clear goal for your
online communication plan to achieve and an equally clear structure
for it to follow. 3.Engaging yourself and your network or audience
in activities that will build trust, efficacy, ethics, social
responsibility, loyalty and action. There has been a shift in the
world of marketing. If you think about it, social media is
different; with the introduction of Web 2.0, it's no longer a
monologue - it's a dialogue. Your advertising and marketing need to
be interactive going forward. Any online product needs to follow
the same principal. If you keep this in mind, your success will be
solid. This guide also offers step by step, complete with screen
shots on how to get the job done. My contact information is in the
book and i am always willing to help.
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