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How to Write Persuasively Today (Hardcover)
Loot Price: R1,358
Discovery Miles 13 580
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How to Write Persuasively Today (Hardcover)
Series: Writing Today
Expected to ship within 10 - 15 working days
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This book is a step-by-step guide to harnessing the power to
persuade in a variety of forms of writing. How to Write
Persuasively Today is an authoritative handbook for getting your
point across, a step-by-step how-to guide for making sure you say
what you mean in the clearest, most effective way possible. Drawing
on over three decades of professional writing and speaking
experience, author Carolyn Davis breaks down the challenges,
issues, and potential pitfalls involved in persuasive writing,
providing practical strategies and solutions for communicating with
the utmost clarity, precision, force, and style. It is a
presentation filled with vivid, often humorous real-life examples
of writing and presentations of all kinds-one that also equips
readers with the tools needed to assess and evaluate everything
from advertising claims to political propaganda to survey results.
A wealth of original documents provides examples of solid
persuasive writing, from essays, articles, sermons, advertising,
and other sources Includes an annotated bibliography of print and
electronic resources
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