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Blue Jeans (Paperback)
Loot Price: R242
Discovery Miles 2 420
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Blue Jeans (Paperback)
Series: Object Lessons
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Loot Price R242
Discovery Miles 2 420
Expected to ship within 12 - 17 working days
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Object Lessons is a series of short, beautifully designed books
about the hidden lives of ordinary things. Few clothing items are
as ubiquitous or casual as blue jeans. Yet, their simplicity is
deceptive. Blue jeans are nothing if not an exercise in opposites.
Americans have accepted jeans as a symbol of their culture, but
today jeans are a global consumer product category. Levi Strauss
made blue jeans in the 1870s to withstand the hard work of mining,
but denim has since become the epitome of leisure. In the 1950s,
celebrities like Marlon Brando transformed the utilitarian clothing
of industrial labor into a glamorous statement of youthful
rebellion, and now, you can find jeans on chic fashion runways. For
some, indigo blue might be the color of freedom, but for workers
who have produced the dye, it has often been a color of oppression
and tyranny. Blue Jeans considers the versatility of this iconic
garment and investigates what makes denim a universal signifier,
ready to fit any context, meaning, and body. Object Lessons is
published in partnership with an essay series in The Atlantic.
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