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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Emerging Genres in New Media Environments (Hardcover, 1st ed. 2017)
Loot Price: R4,072
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Emerging Genres in New Media Environments (Hardcover, 1st ed. 2017)
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This volume explores cultural innovation and transformation as
revealed through the emergence of new media genres. New media have
enabled what impresses most observers as a dizzying proliferation
of new forms of communicative interaction and cultural production,
provoking multimodal experimentation, and artistic and
entrepreneurial innovation. Working with the concept of genre,
scholars in multiple fields have begun to explore these processes
of emergence, innovation, and stabilization. Genre has thus become
newly important in game studies, library and information science,
film and media studies, applied linguistics, rhetoric, literature,
and elsewhere. Understood as social recognitions that embed
histories, ideologies, and contradictions, genres function as
recurrent social actions, helping to constitute culture. Because
genres are dynamic sites of tension between stability and change,
they are also sites of inventive potential. Emerging Genres in New
Media Environments brings together compelling papers from scholars
in Brazil, Canada, England, and the United States to illustrate how
this inventive potential has been harnessed around the world.
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