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Erfolgreiche Fuhrung Von Medienmarken - Strategien Fur Positionierung, Markentransfers Und Branding (German, Paperback, 2004 ed.) Loot Price: R2,081
Discovery Miles 20 810
Repayment Terms: R195 pm x 12*
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Erfolgreiche Fuhrung Von Medienmarken - Strategien Fur Positionierung, Markentransfers Und Branding (German, Paperback, 2004...

Erfolgreiche Fuhrung Von Medienmarken - Strategien Fur Positionierung, Markentransfers Und Branding (German, Paperback, 2004 ed.)

Carsten Baumgarth

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Loot Price R2,081 Discovery Miles 20 810 | Repayment Terms: R195 pm x 12*

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Neben Uberblicksartikeln zu den Besonderheiten der Markenpolitik fur Medien beschreiben erfolgreiche Vertreter von Medienmarken ihre Erfolgsstrategien.
Einen inhaltlichen Schwerpunkt bilden aufgrund der hohen aktuellen Relevanz insbesondere Markentransferstrategien von Medienmarken im Medienbereich sowie Markentransferstrategien von Medienmarken in vollig neue Gebiete.

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Release date: April 2004
First published: April 2004
Editors: Carsten Baumgarth
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 264
Edition: 2004 ed.
ISBN-13: 978-3-409-12512-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-409-12512-4
Barcode: 9783409125123

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