The Economics of Identity and Creativity aims to sythesize
naturalistic evolutionary theory while discussing new developments
in economics. The author's approach reexamines fundamental
assumptions about how a capitalist economy works, from the relation
between producers and consumers to the functioning of intellectual
property rights. In the creative economy, the author argues,
identities merge with the flow of creative action. To explain these
changes, he draws upon a range of theories from analytical
philosophy to biology, and from economics to sociology.
The first part of the book examines the role of language in the
naturalistic approach to cultural science. Hermann-Pillath draws on
Darwinian evolutionary theory to map a concept of knowledge. Part
Two offers a systematic approach to creativity and identity from
the naturalistic point of view developed in Part One. Here the
author builds a theory of creativity from the ideas of conceptual
blending in the cognitive sciences.
Herrmann-Pillath presents a theory of identity based on
analytical philosophy, and looks at the problems in fixing the
boundaries of an individual identity both in biological
evolutionary theory and brain sciences. He takes the concept of
identity through the current economic approaches, examining the
distinction between social and personal identity. This fascinating
interdisciplinary work provides a precise argument that the
foundations of economics can be found in cultural science, and it
has evolved to become the cultural institution at the core of the
modern economy.
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