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Die Wirkung vergleichender Werbung (German, Paperback, 2001 ed.) Loot Price: R992
Discovery Miles 9 920
Repayment Terms: R93 pm x 12*
You Save: R224 (18%)
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Die Wirkung vergleichender Werbung (German, Paperback, 2001 ed.): Carsten Rennhak

Die Wirkung vergleichender Werbung (German, Paperback, 2001 ed.)

Carsten Rennhak

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List price R1,216 Loot Price R992 Discovery Miles 9 920 | Repayment Terms: R93 pm x 12* You Save R224 (18%)

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Der Autor entwickelt einen auf die deutsche Rechtslage zugeschnittenen Modellansatz und uberpruft ihn mit Werbemitteln aus den Branchen Automobil und Telekommunikation. Sein Fazit: Vergleichende Werbung fuhrt zu einer mehr kognitiven Verarbeitung der Werbeinhalte."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: October 2001
First published: 2001
Authors: Carsten Rennhak
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 307
Edition: 2001 ed.
ISBN-13: 978-3-8244-7506-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-8244-7506-5
Barcode: 9783824475063

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