The new edition of this brilliant bestseller gives full support
through every step of the way of starting a business, making the
whole process easier, so you remain inspired and on the road to
success.
Author Caspian Woods is a renowned entrepreneur and this book
includes his vast experience of starting businesses, coaching new
start-ups and interviewing hundreds of successful entrepreneurs
from Bob Geldof to Phillip Green.
You will learn how to:
- feel positive, energised and enthused
- be clear about the start-up process
- be able to tailor it to suit their individual needs
- know which parts to focus on for success
- where to go for further reading/support.
This new edition features new material on using social media to
reach new markets, improve customer service and recruit staff. It
also features new information that accommodates recent changes in
the economy.
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