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Trusting Nudges - Toward A Bill of Rights for Nudging (Paperback)
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Trusting Nudges - Toward A Bill of Rights for Nudging (Paperback)
Series: Routledge Advances in Behavioural Economics and Finance
Expected to ship within 12 - 19 working days
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Many "nudges" aim to make life simpler, safer, or easier for people
to navigate, but what do members of the public really think about
these policies? Drawing on surveys from numerous nations around the
world, Sunstein and Reisch explore whether citizens approve of
nudge policies. Their most important finding is simple and
striking. In diverse countries, both democratic and nondemocratic,
strong majorities approve of nudges designed to promote health,
safety, and environmental protection-and their approval cuts across
political divisions. In recent years, many governments have
implemented behaviorally informed policies, focusing on
nudges-understood as interventions that preserve freedom of choice,
but that also steer people in certain directions. In some circles,
nudges have become controversial, with questions raised about
whether they amount to forms of manipulation. This fascinating book
carefully considers these criticisms and answers important
questions. What do citizens actually think about behaviorally
informed policies? Do citizens have identifiable principles in mind
when they approve or disapprove of the policies? Do citizens of
different nations agree with each other? From the answers to these
questions, the authors identify six principles of legitimacy-a
"bill of rights" for nudging that build on strong public support
for nudging policies around the world, while also recognizing what
citizens disapprove of. Their bill of rights is designed to capture
citizens' central concerns, reflecting widespread commitments to
freedom and welfare that transcend national boundaries.
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