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Erotic Capital - The Power of Attraction in the Boardroom and the Bedroom (Hardcover) Loot Price: R1,201
Discovery Miles 12 010

Erotic Capital - The Power of Attraction in the Boardroom and the Bedroom (Hardcover)

Catherine Hakim

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Loot Price R1,201 Discovery Miles 12 010 | Repayment Terms: R113 pm x 12*

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In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset--erotic capital--that he or she can, and should, use to advance within society.

In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In "Erotic Capital," Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool--one that we scorn only to our own detriment.

General

Imprint: BasicBooks
Country of origin: United States
Release date: August 2011
First published: September 2011
Authors: Catherine Hakim
Dimensions: 241 x 165 x 29mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 295
ISBN-13: 978-0-465-02747-7
Categories: Books > Social sciences > Psychology > Sexual behaviour
Books > Social sciences > Sociology, social studies > Social institutions > General
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LSN: 0-465-02747-4
Barcode: 9780465027477

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