In 2010, pioneering sociologist Catherine Hakim shocked the world
with a provocative new theory: In addition to the three recognized
personal assets (economic, cultural, and social capital), each
individual has a fourth asset--erotic capital--that he or she can,
and should, use to advance within society.
In this bold and controversial book, Hakim explores the
applications and significance of erotic capital, challenging the
disapproval meted out to women and men who use sex appeal to get
ahead in life. Social scientists have paid little serious attention
to these modes of personal empowerment, despite overwhelming
evidence of their importance. In "Erotic Capital," Hakim marshals a
trove of research to show that rather than degrading those who
employ it, erotic capital represents a powerful and potentially
equalizing tool--one that we scorn only to our own detriment.
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