This exciting book goes to the heart of a creative commercial. and
public service culture - it shows why ITV matters and how. it was
made to work so well. A tremendous contribution.
. Professor Jean Seaton, University of Westminster
. This is a valuable addition to studies of ITV's history and.
programming...
. Tom O'Malley, Professor of Media Studies, University of Wales,
Aberyswyth, and Co-Editor of "Media History,." . . Since breaking
the BBCs monopoly in 1955, ITV has been at the. centre of the
British television landscape. To coincide with the. fiftieth
anniversary of the first ITV broadcast, this accessible book.
offers a range of perspectives on the complex and multifaceted
history of. Britains first commercial broadcaster.
. The book explores key tensions and conflicts which have
influenced the. ITV service. Chapters focus on particular
institutions, including. London Weekend Television and ITN, and
programme forms, including. "Who Wants to be a Millionaire?,
Upstairs Downstairs "and "Trisha,." The contributors show that ITV
has had to tread an uneasy line between. public service and
commercial imperatives, between a pluralistic regional. structure
and a national network, and between popular appeal and. quality
programming. A timeline of key events in the history of ITV is
also. included.
. "ITV Cultures" provides a timely intervention in debates on
broadcasting. and cultural history for academics and researchers,
and a lively. introduction to the history of ITV for students and
general readers.. . .
." Contributors: Rod Allen, City University; Jonathan Bignell,
University of Reading; John Ellis, Royal Holloway, University of
London; Jackie Harrison, Universityof Sheffield; Jamie Medhurst,
University of Wales, Aberystwyth; Matt Hills, Cardiff University;
Steve Neale, University of Exeter; Helen Wheatley, University of
Reading; Sherryl Wilson, Bournemouth University..
General
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