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The Rise of Neoliberal Feminism (Hardcover)
Loot Price: R921
Discovery Miles 9 210
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The Rise of Neoliberal Feminism (Hardcover)
Series: Heretical Thought
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R931
Discovery Miles: 9 310
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From Hillary Clinton to Ivanka Trump and from Emma Watson all the
way to Beyonce, more and more high-powered women are unabashedly
identifying as feminists in the mainstream media. In the past few
years feminism has indeed gained increasing visibility and even
urgency. Yet, in her analysis of recent bestselling feminist
manifestos, well-trafficked mommy blogs, and television series such
as The Good Wife, Catherine Rottenberg reveals that a particular
variant of feminism-which she calls neoliberal feminism-has come to
dominate the cultural landscape, one that is not interested in a
mass women's movement or struggles for social justice. Rather, this
feminism has introduced the notion of a happy work-family balance
into the popular imagination, while transforming balance into a
feminist ideal. So-called "aspirational women" are now exhorted to
focus on cultivating a felicitous equilibrium between their
child-rearing responsibilities and their professional goals, and
thus to abandon key goals that have historically informed feminism,
including equal rights and liberation. Rottenberg maintains that
because neoliberalism reduces everything to market calculations it
actually needs feminism in order to "solve" thorny issues related
to reproduction and care. She goes on to show how women of color
and poor and immigrant women most often serve as the unacknowledged
care-workers who enable professional women to strive toward
balance, arguing that neoliberal feminism legitimates the
exploitation of the vast majority of women while disarticulating
any kind of structural critique. It is not surprising, then, that
this new feminist discourse has increasingly dovetailedwith
conservative forces. In Europe, gender parity has been used by
Marine Le Pen and Geert Wilders to further racist, anti-immigrant
agendas, while in the United States, women's rights has been
invoked to justify interventions in countries with majority Muslim
populations. And though campaigns such as the #MeToo and #TimesUp
appear to be shifting the discussion, given our frightening
neoliberal reality, these movements are currently insufficient.
Rottenberg therefore concludes by raising urgent questions about
how we can successfully reorient and reclaim feminism as a social
justice movement.
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