In Conducting Research Interviews, Catherine Cassell guides you
through conceptualizing the interview, preparing for the research
interview, conducting the interview, examples, conclusions and next
steps. Ideal for Business and Management students reading for a
Master's degree, each book in the series may also serve as
reference books for doctoral students and faculty members
interested in the method. Part of SAGE's Mastering Business
Research Methods Series, conceived and edited by Bill Lee, Mark N.
K. Saunders and Vadake K. Narayanan and designed to support
researchers by providing in-depth and practical guidance on using a
chosen method of data collection or analysis.
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