A deliciously different travelogue
In 2005, Cathy and Jason threw in successful careers as TV
presenters and producers to become olive farmers in Italy. With
their one year old daughter and Italian dictionary in tow, they
found themselves in the middle of a European nowhere untouched by
modernity.
They were on a steep learning curve in more-or-less everything
finding out how to prune an olive tree so that a sparrow can pass
through its branches, learning what beauty products are de rigeur
in the changing rooms of a local Italian football team, being
trained, by a local Italian choir, how to sing in English but with
an Italian accent and learning the rigorous rules of when one is
allowed to consume a cappuccino. Armed with their indefatigable
love of food, they headed off many a potentially tricky situation
by cooking their way out of it, a sure route to the heart of any
Italian.
They discover that olive farming is dominated by the big boys
and desperate to turn their new home into a way of making a living
they cast around for ideas of how they can do so. A flash of
inspiration led them to launch an 'Adopt-an-Olive-Tree' scheme. For
a fee buyers could adopt a tree, receive produce from it and even
go and visit it to give it a hug. The scheme became hugely popular
with trees selling out way ahead of expectations. A contract with
Selfridges followed and suddenly Cathy and Jason's dream is
realised. Or nearly anyway. It's a hard slog and they meet every
challenge with fortitude and humour but what they hadn't expected
was that the biggest challenge would be the quiet of the
countryside. Soon they find themselves hankering for the sounds and
stench of the city and facing a difficult decision on what they
should do next."
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