Contemporary Consumption Rituals - A Research Anthology (Paperback, New)

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.
In this volume, the first in a new LEA series on Marketing and Consumer Psychology:
*a religious studies scholar talks about the media representation of ritual;
*communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
*a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
*a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

General

Imprint:	Psychology Press
Country of origin:	United States
Series:	Marketing and Consumer Psychology Series
Release date:	October 2003
First published:	October 2003
Editors:	Cele C. Otnes • Tina M. Lowrey
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Paperback
Pages:	360
Edition:	New
ISBN-13:	978-0-8058-4779-6
Categories:	Books > Business & Economics > Business & management > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	0-8058-4779-0
Barcode:	9780805847796

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