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Books > Computing & IT > Computer communications & networking
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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector (Hardcover)
Loot Price: R9,119
Discovery Miles 91 190
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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector (Hardcover)
Expected to ship within 10 - 15 working days
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Tourists frequently rely on social networks to provide information
about a product or destination as a decision support tool to make
adequate decisions in the process of planning a trip. In this
digital environment, tourists share their travel experiences,
impressions, emotions, special moments, and opinions about an
assortment of tourist services like hotels, restaurants, airlines,
and car rental services, all of which contribute to the online
reputation of a tourist destination. The Handbook of Research on
Social Media Applications for the Tourism and Hospitality Sector is
a fundamental reference source that provides vital theoretical
frameworks and the latest innovative empirical research findings of
online social media in the tourism industry. While highlighting
topics such as e-business, mobile marketing, and smart tourism,
this publication explores user-generated content and the methods of
mobile strategies. This book is ideally designed for tour
developers, travel agents, restaurateurs, hotel management, tour
directors, entrepreneurs, social media analysts, managers, industry
professionals, academicians, researchers, and students.
General
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