Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector (Hardcover)

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	December 2019
First published:	2020
Editors:	Celia M. Q. Ramos • Claudia Ribeiro De Almeida • Paula Odete Fernandes
Dimensions:	279 x 216 x 34mm (L x W x T)
Format:	Hardcover
Pages:	400
ISBN-13:	978-1-79981-947-9
Categories:	Books > Computing & IT > Computer communications & networking > General Books > Sport & Leisure > Travel & holiday > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Travel > General Promotions
LSN:	1-79981-947-7
Barcode:	9781799819479

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