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Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > Health psychology
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Strategic Urban Health Communication (Hardcover, 2014 ed.)
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Strategic Urban Health Communication (Hardcover, 2014 ed.)
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Strategic Urban Health Communication Charles C. Okigbo, editor
People are bombarded with messages continuously and sorting through
them constantly. In this milieu, critical ideas about health
promotion and illness prevention are forced to compete with
distracting, conflicting, even contradictory information. To get
vital messages through, communication must be effective, targeted,
artful-in a word, strategic. Strategic Urban Health Communication
provides a road map for understanding strategy, enhancing strategic
planning skills, and implementing strategic communication
campaigns. Deftly written chapters link the art and science of
strategic planning to world health goals such as reducing health
inequities and eradicating diseases. Flexibility is at the heart of
these cases, which span developed and developing countries, uses of
traditional and digital media, and chronic and acute health
challenges. And the contributors ground their dispatches in the
larger context of health promotion, giving readers useful examples
of thinking globally while working locally. Included in the
coverage: * Urbanization, population, and health myths: addressing
common misconceptions.*Integrating HIV/family planning programs:
opportunities for strategic communication.* The role of sports in
strategic health promotion in low-income areas.* The Internet as a
sex education tool: a case study from Thailand.* Advertising and
childhood obesity in China.* Health communication strategies for
sustainable development in a globalized world. Balancing depth of
understanding of audiences and methods of reaching them, Strategic
Urban Health Communication is a forward-looking resource geared
toward professionals and researchers in urban health, global
health, and health communication.
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