Books > Business & Economics > Business & management > International business
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Global Business Today (Paperback, 12th edition)
Loot Price: R1,668
Discovery Miles 16 680
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Global Business Today (Paperback, 12th edition)
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Global Business Today sets the standard for International Business
courses and is the proven choice at both the undergraduate and
graduate level. It offers a complete solution that is relevant
(timely, comprehensive), practical (focused on applications of
concepts), and integrated (logical flow of topics from chapter to
chapter). The success of the first eleven editions (and its longer,
more in-depth textbook option, International Business, now in the
13th edition) was based on the incorporation of leading-edge
research, the use of the up-to-date examples and statistics to
illustrate global trends and enterprise strategy, and the
discussion of current events within the context of the appropriate
theory. Building on these strengths, the goals for the 12th edition
have focused on the following: 1. Incorporate new insights from
scholarly research. 2. Make sure the content covers all appropriate
issues. 3. Make sure the text is up-to-date with current events,
statistics, and examples. 4. Add new and insightful opening and
closing cases in most chapters. 5. Incorporate value-added global
EDGE (TM) features in every chapter. 6. Connect every chapter to a
focus on managerial implications.
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