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Shaping Information - The Rhetoric of Visual Conventions (Paperback)
Loot Price: R1,597
Discovery Miles 15 970
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Shaping Information - The Rhetoric of Visual Conventions (Paperback)
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Total price: R1,617
Discovery Miles: 16 170
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From charts, texts, and graphs to illustrations, icons, and
screens, we live in an information age saturated with visual
language. Yet the underlying principles that provide structure for
visual language have long eluded scholars of rhetoric, design, and
engineering. To function as a language that reliably conveys
meaning, visual language must embody codes that normalize its
practices among both the designers who employ it and the readers
who interpret it. In this wide-ranging analysis, Charles Kostelnick
and Michael Hassett demonstrate how visual language in professional
communication—text design, data displays, illustrations—is
shaped by conventional practices that are invented, codified, and
modified by users in visual discourse communities. Drawing on
rhetorical theory, design studies, and a broad array of historical
and contemporary examples, Shaping Information: The Rhetoric of
Visual Conventions explores the processes by which conventions
evolve and proliferate and shows how conventions serve as the
medium that designers use to shape, stabilize, and streamline
visual information. Kostelnick and Hassett extend contemporary
theories that define rhetoric as a social act, arguing that visual
conventions also thrive within discourse communities and are
fragile forms that vary widely in their longevity and scope.
Shaping Information: The Rhetoric of Visual Conventions is a
thorough guide for scholars, teachers and practitioners of rhetoric
and business and technical communication and for professionals in
engineering, science, design, and business.
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