Cross-cultural competence is a skill that has become increasingly
essential for the managers in multinational companies. For other
business people, this kind of competence may spell the difference
between surviving and perishing in the new global economy. This
book focuses on the dilemmas of these managers and offers
constructive advice on dealing with culture shock and turning it to
business advantage. Opposing values can be understood as
complementary and reconcilable, say Charles Hampden-Turner and Fons
Trompenaars. A manager who concentrates on integrating rather than
polarizing values will make much better business decisions.
Furthermore, the authors show, wealth is actually created by
reconciling values-in-conflict.
Based on fourteen years of research involving nearly 50,000
managerial respondents and on the authors' extensive experience in
international business, the book compares American cultural values
to those of more than forty other nations. It explores six
culture-defining dimensions and their reverse images
(universalism-particularism, individualism-communitarianism,
specificity-diffusion, achieved status-ascribed status, inner
direction-outer direction, and sequential time-synchronous time)
and discusses them as alternative ways of coping with life's -- and
business's -- exigencies. With humor, cartoons, and an array of
business examples, the authors demonstrate how the reconciliation
of cultural differences can cause whole organizations to grow
healthier, wealthier, and wiser.
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