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American Blockbuster - Movies, Technology, and Wonder (Paperback)
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American Blockbuster - Movies, Technology, and Wonder (Paperback)
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Ben-Hur (1959), Jaws (1975), Avatar (2009), Wonder Woman (2017):
the blockbuster movie has held a dominant position in American
popular culture for decades. In American Blockbuster Charles R.
Acland charts the origins, impact, and dynamics of this most
visible, entertaining, and disparaged cultural form. Acland
narrates how blockbusters emerged from Hollywood's turn to a
hit-driven focus during the industry's business crisis in the
1950s. Movies became bigger, louder, and more spectacular. They
also became prototypes for ideas and commodities associated with
the future of technology and culture, accelerating the prominence
of technological innovation in modern American life. Acland shows
that blockbusters continue to be more than just movies; they are
industrial strategies and complex cultural machines designed to
normalize the ideologies of our technological age.
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