The Customer Copernicus - How to be Customer-Led (Paperback)

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2021
First published:	2021
Authors:	Charlie Dawson • Sean Meehan
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Paperback
Pages:	218
ISBN-13:	978-0-367-56463-6
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	0-367-56463-7
Barcode:	9780367564636

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