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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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The Customer Copernicus - How to be Customer-Led (Paperback)
Loot Price: R1,119
Discovery Miles 11 190
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The Customer Copernicus - How to be Customer-Led (Paperback)
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Some companies are great for customers - not only do they care but
they change whole markets to work better for the customers they
serve. Think of Amazon, easyJet and Sky. They make things easier
and improve what really matters - obvious, surely? They have also
enjoyed huge business success, growing and making plenty of money.
The Customer Copernicus answers the question that follows - if it's
obvious and attractive why is it so rare? And then it answers a
second question, because Tesco, O2 and Wells Fargo were like this
once. Why, having mastered it, would you ever stop? Because all
three did, and two ended up in court. The Customer Copernicus
explains how to become and how to stay customer-led. Essential
reading for leaders and teams who want their organisations to stay
competitive by developing a more purposeful and innovative culture.
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