Chicago's 1933 world's fair set a new direction for international
expositions. Earlier fairs had exhibited technological advances,
but Chicago's fair organizers used the very idea of progress to
buoy national optimism during the Depression's darkest years.
Orchestrated by business leaders and engineers, almost all former
military men, the fair reflected a business-military-engineering
model that envisioned a promising future through science and
technology's application to everyday life. Fair organizers,
together with corporate leaders, believed that progress rides on
the tide of technological innovation and consumerism. But not all
those who struggled for a voice at Chicago's 1933 exposition had
abandoned the traditional notions of progress that entailed social
justice and equality, recognition of ethnic and gender-related
accomplishments, and personal freedom and expression. The stark
pronouncement of the fair's motto, "Science Finds, Industry
Applies, Man Conforms," was challenged by iconoclasts such as Sally
Rand, whose provocative fan dance became a persistent symbol of the
fair, as well as a handful of others, including African Americans,
ethnic populations and foreign nationals, groups of working women,
and even well-heeled socialites. They all met obstacles but
ultimately introduced personal, social definitions of "progress"
and thereby influenced the ways the fair took shape. In this
engaging social and cultural history, Cheryl R. Ganz examines
Chicago's second world's fair through the lenses of technology,
ethnicity, and gender. The book also features eighty-six
photographs--nearly half of which are full color--of key locations,
exhibits, and people, as well as authentic ticket stubs, postcards,
pamphlets, posters, and other items. From fan dancers to fan belts,
The 1933 Chicago World's Fair: A Century of Progress offers the
compelling, untold stories of fair planners and participants who
showcased education, industry, and entertainment to sell optimism
during the depths of the Great Depression.
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