This book used cultural values to explain the similarities and
differences of customer services among different ethnic groups. The
author intended to describe recreation use patterns, trip profiles,
and socio-demographic characteristics of an ethnically diverse
sample of National Forest recreation visitors as well as to examine
the relationships among different cultural backgrounds, perceived
service quality, satisfaction, and related variables. Results
suggested that managers need to understand and appreciate the
ethnic differences in ways of experiencing and enjoying the
outdoors, as well as the impact of these differences on service
quality, visitor satisfaction and behavioral intentions.
General
Imprint: |
Lap Lambert Academic Publishing
|
Country of origin: |
Germany |
Release date: |
November 2010 |
First published: |
November 2010 |
Authors: |
Chieh-Lu Li
|
Dimensions: |
229 x 152 x 9mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
144 |
ISBN-13: |
978-3-8433-5907-8 |
Categories: |
Books >
Sport & Leisure >
Sports & outdoor recreation >
General
|
LSN: |
3-8433-5907-5 |
Barcode: |
9783843359078 |
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