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Switch - How to Change Things When Change Is Hard (Hardcover)
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Switch - How to Change Things When Change Is Hard (Hardcover)
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Why is it so hard to make lasting changes in our companies, in our
communities, and in our own lives? The primary obstacle is a
conflict that's built into our brains, say Chip and Dan Heath,
authors of the critically acclaimed bestseller Made to Stick.
Psychologists have discovered that our minds are ruled by two
different systems-the rational mind and the emotional mind-that
compete for control. The rational mind wants a great beach body;
the emotional mind wants that Oreo cookie. The rational mind wants
to change something at work; the emotional mind loves the comfort
of the existing routine. This tension can doom a change effort-but
if it is overcome, change can come quickly. In Switch, the Heaths
show how everyday people-employees and managers, parents and
nurses-have united both minds and, as a result, achieved dramatic
results: The lowly medical interns who managed to defeat an
entrenched, decades-old medical practice that was endangering
patients. The home-organizing guru who developed a simple technique
for overcoming the dread of housekeeping. The manager who
transformed a lackadaisical customer-support team into service
zealots by removing a standard tool of customer service In a
compelling, story-driven narrative, the Heaths bring together
decades of counterintuitive research in psychology, sociology, and
other fields to shed new light on how we can effect transformative
change. Switch shows that successful changes follow a pattern, a
pattern you can use to make the changes that matter to you, whether
your interest is in changing the world or changing your waistline.
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