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Books > Business & Economics > Business & management > E-commerce
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The Long Tail - How Endless Choice is Creating Unlimited Demand (Paperback)
Price: R109
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The Long Tail - How Endless Choice is Creating Unlimited Demand (Paperback)
 (1 rating, sign in to rate)
List price R295
Price R109
Discovery Miles 1 090
You Save R186 (63%)
Expected to ship within 5 - 7 working days
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What happens when there is almost unlimited choice? When everything
becomes available to everyone? And when the combined value of the
millions of items that only sell in small quantities equals or even
exceeds the value of a handful of best-sellers? In this
ground-breaking book, Chris Anderson shows that the future of
business does not lie in hits - the high-volume end of a
traditional demand curve - but in what used to be regarded as
misses - the endlessly long tail of that same curve. As our world
is transformed by the Internet and the near infinite choice it
offers consumers, so traditional business models are being
overturned and new truths revealed about what consumers want and
how they want to get it. Chris Anderson first explored the Long
Tail in an article in Wired magazine that has become one of the
most influential business essays of our time. Now, in this eagerly
anticipated book, he takes a closer look at the new economics of
the Internet age, showing where business is going and exploring the
huge opportunities that exist: for new producers, new e-tailers,
and new tastemakers. He demonstrates how long tail economics apply
to industries ranging from the toy business to advertising to
kitchen appliances. He sets down the rules for operating in a long
tail economy. And he provides a glimpse of a future that's already
here.
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