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How Social Science Can Help Us Make Better Choices - Optimal Rationality in Action (Paperback)
Loot Price: R1,653
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How Social Science Can Help Us Make Better Choices - Optimal Rationality in Action (Paperback)
Series: Emerald Points
Expected to ship within 12 - 17 working days
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In a world beset with problems, how can we encourage people to act
differently? It seems almost daily that new studies emerge telling
us how human action is causing planetary degradation, how changes
to our diets could lead to us living longer healthier lives, or
that financially we are in danger of returning to the debt related
crises of the previous decade. At the same time how many of us
adjust our behaviour in response to such information? In this new
book Professor Chris Brown explores people's reactions to Optimal
Rational Positions: propositions that set out requirements for
change. For example the need to reduce carbon emissions to minimize
the impacts of climate change is an Optimal Rational Position; as
is the need to engage in 30 minutes of exercise a day, to eat more
healthily or to drink less alcohol. It seems obvious that we should
want to pursue Optimal Rational Positions because they espouse the
types of behaviours that will enable us to live healthier, happier
or more productive lives; that can improve the lives and outcomes
of others; or that can help us ensure social and environmental
sustainability. Yet at the same time we often fail to change our
behaviours to those which might be most optimal. Outlining an
exciting and innovative route forward, and with real-life case
studies from education, How Social Science Can Help Us Make Better
Choices provides a new way to think about why people make the
choices they make and, vitally, the role social science can play in
response.
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